How does it work
Why is there a minimum order? List Owners require a
minimum amount to cover the costs of producing the list. Often a certain
manual work is required to produce a list. Brokers also make their money
on the base or minimum and would be less likely to recommend a list with
no minimum. What is a single use rental? This is a list that gives the
purchaser the right to use the file only once.
What is a Multi-use list
The list is purchased with the permission given by the list owner to use
the list on a multi-use arrangement.
How would you tell that I misused the list?
List owners seed their lists to ensure that the rented data is not misused
by the bearer. Who owns the lists? Unless the list owner gives rights to
the purchaser, the list owner always retains ownership of the list.
What is a compiled or response list?
Compiled lists are lists put together by data compilers for the
purpose of reselling the data to B2B marketers. "
Response lists are created through survey and incentive
questionnaires. Mailers use this data to reach people they would not be
able to identify otherwise. Response lists can be used for Lead lists,
Consumer mailings, and many other consumer offers.
What are the minimum costs involved in buying a list?
Depending on the targeted nature of your list and volume being purchased,
the range runs from 4 to 50 cents a record. Most B2C mailing lists range
from 6 to 12 cents a record plus selects. Business lists usually have
3,000 name minimums with Consumers having 5,000 name minimum , and are
lower on a cost per thousand basis.
Direct Media - Glossary of Terms
CPM - Cost Per Thousand
This pricing model is used
for publishers that want to be paid regardless of the outcome of the
program. Is often used when referring to the cost of sending 1000 emails.
There may be other costs associated with the program.
CPA - Cost Per Acquisition
This model rewards
a list owner or publisher for all the leads or transactions their program
ECPM - Estimated Cost Per Thousand
term used to tell site owners how much they would be charged or ad dollars
they will generate for each 1000 impressions produced.
Consumer Data is comprised of
any information that is derived from any personal data points, these
include Home Address, Home Phone, Personal Email, HHI, Debt, Net Worth or
any other information that is related to 1 individual or household.
Business Data is information
that is derived from businesses or business professionals. This includes
business revenue, company size, industry of work, type of work, function
or title. Business data is used to help businesses better target
businesses to do business with and offer services.
HHI -House Hold Income
The yearly income of a
This refers to how old the data is or
often used as 'Most Recent Data' - Meaning last 10 Days recency. This
would be the last 10 Days only provided.
FSA - Forward Sortation Area
Area or the first three postal codes of the Canadian Postal Codes.